Instagram has recently introduced four new interactive stickers in an effort to increase engagement and interaction on the platform. With more sharing activity moving towards private DMs, these new stickers aim to provide users with more options to keep the in-stream interactivity alive. These stickers are designed to tap into current content trends and offer users new ways to engage with each other on the platform.
One of the new stickers is the “Add Yours Music” option, which allows users to respond to a Story with a track. This provides users with another way to engage with the content they see on Instagram. Given the rising popularity of music in social app engagement, especially among younger users, this sticker enables Instagram to capitalize on this trend and enhance the user experience on the platform.
Another new sticker is the “Frames” option, which transforms photos into old-school style Polaroid images. What makes this sticker unique is that viewers have to shake their phone to reveal the image. This interactive element adds a fun twist to viewing photos on Instagram and encourages users to engage with content in a playful manner.
Instagram has also introduced the “Reveal” sticker, which only becomes visible when a viewer sends the creator a DM. This sticker prompts users to type a hint for their friends before revealing the blurred story. While this sticker adds another interactive option, it also opens up a new line of direct communication between users, fostering deeper interactions on the platform.
Finally, Instagram has re-introduced the “Cutouts” sticker, which allows users to create a sticker from any element in a photo. This versatile option has been available to some users since January but is now accessible to all users. While these stickers may not be revolutionary, they offer new ways for users to engage with Stories and spark interest among followers.
Instagram’s new interactive stickers provide users with fresh ways to interact with content and each other on the platform. By tapping into current trends and offering unique engagement options, Instagram is aiming to keep users engaged and active on the platform. These stickers may not be groundbreaking, but they do add another layer of interactivity to Stories, which could potentially lead to increased interest and participation among users.
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